Department of Counselling and Psychology Course Outline
Course Title Business Psychology
Course Code PSY306
Number of Credits 3
Duration of Weeks 15
Contact Hours Per Week 2 hours Lecture; 1 hour Tutorial
Pre-requisite Course(s) PSY100 Introductory Psychology 
Course Aims
Business Psychology is a practical discipline in which knowledge of business and knowledge of psychology are welded together to challenge and help organizations and their people. Organizations come into being in response to market needs, and grow when they are indeed responsive to market needs. This course focuses on utilizing systems and skills in psychology to gauge and create market needs, and gearing organizations towards becoming market-sensitive and market-driven.
Course Intended Learning Outcomes (CILOS)

After completing the course, students should be able to:

1. demonstrate knowledge of a psychological perspective of the market including how customers’ needs may be analyzed or created;

2. effectively link internal (e.g. employee) or external (e.g. customer) resources for the enhancement of organizational growth;

3. exhibit a comprehensive understanding of the psychology of brand-building;

4. critically evaluate the effectiveness of marketing strategies from a psychological perspective.
Assessment
 
Assessment Tasks
Weighting
1.
Group Presentation
20%
2.
Individual Project Report 
40%
3.
Continuous Assessment: Student Participation
10% 
4.
Two Quizzes 
30%
 
 
100%
For Reference Only
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