|Department of Counselling and Psychology Course Outline|
|Course Title||Business Psychology|
|Number of Credits||3|
|Duration of Weeks||15|
|Contact Hours Per Week||2 hours Lecture; 1 hour Tutorial|
|Pre-requisite Course(s)||PSY100 Introductory Psychology|
Business Psychology is a practical discipline in which knowledge of business and knowledge of psychology are welded together to challenge and help organizations and their people. Organizations come into being in response to market needs, and grow when they are indeed responsive to market needs. This course focuses on utilizing systems and skills in psychology to gauge and create market needs, and gearing organizations towards becoming market-sensitive and market-driven.
|Course Intended Learning Outcomes (CILOS)||
After completing the course, students should be able to:
1. demonstrate knowledge of a psychological perspective of the market including how customers’ needs may be analyzed or created;
2. effectively link internal (e.g. employee) or external (e.g. customer) resources for the enhancement of organizational growth;
3. exhibit a comprehensive understanding of the psychology of brand-building;
4. critically evaluate the effectiveness of marketing strategies from a psychological perspective.
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